Channel Ten CEO Hamish McLennan was today forced to apologise after a Big Bash game was inadvertently shown live into Queensland .
‘We have worked hard at ensuring we listen to our customers up north.
The lack of daylight savings up there has meant that 7.10pm in Melbourne and Sydney doesn’t actually mean it’s 7.10pm in Brisbane.
McLennan went on further to explain the rationale for not showing the games live into Queensland
‘My Queensland State Manager tells me that if we were to show the Big Bash live into the state, then potentially we could be contributing to curtains fading and the cows not understanding when milking time is.
This would be a clear breach of our Social Responsibility Policy.’
When asked why tonight’s game between the Adelaide Strikers and the Sydney Thunder went live nationally rather than on delay, McLennan had no immediate answer.
‘We had been working hard to negotiate with Channel Seven to show that Neighbours episode where Scott marries Charlene. Our research was clear that our Queensland customers really wanted to watch that instead of some cricket that we paid $100m for.
It’s been a tough few years for us and we thought that the Neighbours thing was going to be a goldmine in the Brisbane market.
Unfortunately, it appears we stuffed up and showed the cricket instead. One of the technical engineers forgot about the time difference.
Who in Queensland wants to watch a game between Adelaide and Sydney anyway?’
McLennan said that he would be personally be leading a Daylight Savings Awareness campaign in the Channel Ten offices to ensure that live cricket wouldn’t be shown in Queensland by mistake again.